Quickpass
Quickpass
Simplifying Digital Pass Creation & Management
OVERVIEW
OVERVIEW
QuickPass is a digital pass platform designed to make it easier for organisations and event organisers to create, manage, and distribute digital passes.
The goal was to create an experience that felt simple for organisers while making the process of creating and managing digital passes more efficient. Rather than treating the product as just a pass generator, the experience was designed around the broader journey from creating a pass, to managing it, to giving recipients a simple way to access and use it.
IntercityNG is the number one secure booking
platform for people traveling or sending parcels
across cities in Nigeria. We help transport
companies sell bus tickets and other value
added services.
With Intercity, users can easily compare routes
from different reliable transport and logistics
all in one place.
CHALLENGE
CHALLENGE
Many membership-based organisations still rely on physical cards, spreadsheets, and disconnected processes to manage their members.
This creates friction on both sides. Organisations need an efficient way to create and manage memberships, while members need a simple way to access and present their membership whenever they need it.
The challenge was to design a digital experience that could bring these processes together without making membership management feel complicated.
Some of the key questions we needed to solve were:
How can organisations create and issue membership passes without unnecessary complexity?
How can administrators manage large numbers of members from one place?
How can members easily access their digital membership pass?
How can organisations maintain a consistent membership experience across different types of communities?
How can we make the product simple enough for an organisation to get started without extensive training?
Several questions running through the mind
of the management on what could be the reason
why intercity doesn't get enough conversions
and click rate despite the time, energy and effort
invested in marketing, social media sponsored ads,
discounted rides. The platform still doesnt get
enough engagement and conversions,
Out of 70% users that check out the site possibly
as a cause effect of sponsored ads, only stay on
the app for few seconds, then they leave, could
it be that they dont get to see what they are
looking for (preferred route destination) or they
are faced with difficulty in navigating the platform.
If discounted promos doesnt increase conversions,
then something is definitely wrong and
needs to be attended to.
UX AUDIT
We wanted to know what our competitors are doing right, if we could
garner inspiration from their processes and perhaps learn from their
mistakes. At the moment Quickbus, Transita and Mytripsng were the
active competitors.
UX AUDIT
We wanted to know what our competitors are
doing right, if we could garner inspiration from
their processes and perhaps learn from their
mistakes. At the moment Quickbus, Transita
and Mytripsng were the active competitors.
GOALS
GOALS
The goal of this project is to identify problems and possible solutions
that can increase overall user experience, improve customer acquisition
and retention.
WHAT WE DID
WHAT WE DID
Optimized the search box to be more interactive and appealing
aesthetically.
Improved engagement with referral and sign up bonus
Revamp the brand looks and feel changing the color and typography
to depict trust and reliability
Improved design system to increase consistency across all products
The goal of this project is to identify problems and
possible solutions that can increase overall user
experience, improve customer acquisition and
retention.
Optimized the search box to be more interactive
and appealing aesthetically.
Improved engagement with referral and
sign up bonus.
Revamp the brand looks and feel, changing the
color and typography to depict trust and reliability.
Improved design system to increase consistency
across all products.
UX SURVEY
Before modifying the existing design, we sent out survey to our regular
users, just to get feedback and see things from their own perspective.
Here are some of the pain points they mentioned:
Its stressful to fill the forms (Sign up, Passenger details forms)
Design is not intuitive enough for easy navigation
Can't find my favourite and popular bus operators on the
Intercity platform
NEW DESIGN
In other to reduce bounce rate, we made sure the hero section which
is the first touch point of the user, has all informations users would need.
" Can't find your trip' to get suggestions of routes
UX SURVEY
Before modifying the existing design,
we sent out survey to our regular
users, just to get feedback and see
things from their own perspective.
Here are some of the pain points
they mentioned:
Its stressful to fill the forms
(Sign up, Passenger details forms)
Design is not intuitive enough for
easy navigation
Can't find my favourite and popular
bus operators on the Intercity platform
NEW DESIGN
NEW DESIGN
Takeaways
So this project was actually stressful,
there was alot of back and forth with
the stakeholders, then the project happened
when there was a cash scarcity in the country,
pressures left and right, I almost lost my cool,
but then I knew its important to dish out
something really functional, so i didnt let
my emotions get the most part of me.
Did the redesign lead to conversion?
If you have been following up, i know
the question in your mind is, did this
eventually work out? yeah it did ! It
increased conversion but it was just a
5% increase, The issue of users not seeing
their favourite bus operators and preferred route
are yet to be solved, This happens to be the
real deal breakers. The operations have been
tasked with the responsibility of devising
means of partnering with bus operators that ply
the routes users are requesting for.
Visit intercity.ng
Did the redesign lead to conversion?
If you have been following up, i know the question in your mind is, did this eventually work out? y
eah it did ! It increased conversion but it was just a 5% increase,
The issue of users not seeing their favourite bus operators and preferred route
are yet to be solved, This happens to be the real deal breakers.
The operations have been tasked with the responsibility of devising
means of partnering with bus operators that ply the routes users are requesting for.
Takeaways
So this project was actually stressful, there was alot of back and forth with the stakeholders,
then the project happened when there was a cash crunch in the country,
pressures left and right, I almost lost my cool, but then I knew its important to dish out
something really functional, so i didnt let my emotions get the most part of me.