Intercity
Intercity
REIMAGINING INTERSTATE TRAVELS (Visit intercity.ng)
OVERVIEW
OVERVIEW
IntercityNG is the number one secure booking platform for people
traveling or sending parcels across cities in Nigeria. We help transport
companies sell bus tickets and other value added services
With intercity users can easily compare routes from different reliable
transport and logistics companies all in one place
IntercityNG is the number one secure booking
platform for people traveling or sending parcels
across cities in Nigeria. We help transport
companies sell bus tickets and other value
added services.
With Intercity, users can easily compare routes
from different reliable transport and logistics
all in one place.
WHY REDESIGN?
WHY REDESIGN?
Several questions running through the mind of the management on
what could be the reason why intercity doesn't get enough conversions
and click rate despite the time, energy and effort invested in marketing,
social media sponsored ads, discounted rides. The platform still doesnt
get enough engagement and conversions,
Out of 70% users that check out the site possibly as a cause effect of
sponsored ads, only stay on the app for few seconds, then they leave,
could it be that they dont get to see what they are looking for (preferred
route destination) or they are faced with difficulty in navigating the platform.
If discounted promos doesnt increase conversions, then something is
definitely wrong and needs to be attended to.
Several questions running through the mind
of the management on what could be the reason
why intercity doesn't get enough conversions
and click rate despite the time, energy and effort
invested in marketing, social media sponsored ads,
discounted rides. The platform still doesnt get
enough engagement and conversions,
Out of 70% users that check out the site possibly
as a cause effect of sponsored ads, only stay on
the app for few seconds, then they leave, could
it be that they dont get to see what they are
looking for (preferred route destination) or they
are faced with difficulty in navigating the platform.
If discounted promos doesnt increase conversions,
then something is definitely wrong and
needs to be attended to.
GOALS
GOALS
The goal of this project is to identify problems and possible solutions
that can increase overall user experience, improve customer acquisition
and retention.
WHAT WE DID
WHAT WE DID
Optimized the search box to be more interactive and appealing
aesthetically.
Improved engagement with referral and sign up bonus
Revamp the brand looks and feel changing the color and typography
to depict trust and reliability
Improved design system to increase consistency across all products
The goal of this project is to identify problems and
possible solutions that can increase overall user
experience, improve customer acquisition and
retention.
Optimized the search box to be more interactive
and appealing aesthetically.
Improved engagement with referral and
sign up bonus.
Revamp the brand looks and feel, changing the
color and typography to depict trust and reliability.
Improved design system to increase consistency
across all products.
UX AUDIT
We wanted to know what our competitors are doing right, if we could
garner inspiration from their processes and perhaps learn from their
mistakes. At the moment Quickbus, Transita and Mytripsng were the
active competitors.
UX AUDIT
We wanted to know what our competitors are
doing right, if we could garner inspiration from
their processes and perhaps learn from their
mistakes. At the moment Quickbus, Transita
and Mytripsng were the active competitors.
UX SURVEY
Before modifying the existing design, we sent out survey to our regular
users, just to get feedback and see things from their own perspective.
Here are some of the pain points they mentioned:
Its stressful to fill the forms (Sign up, Passenger details forms)
Design is not intuitive enough for easy navigation
Can't find my favourite and popular bus operators on the
Intercity platform
NEW DESIGN
In other to reduce bounce rate, we made sure the hero section which
is the first touch point of the user, has all informations users would need.
" Can't find your trip' to get suggestions of routes
UX SURVEY
Before modifying the existing design,
we sent out survey to our regular
users, just to get feedback and see
things from their own perspective.
Here are some of the pain points
they mentioned:
Its stressful to fill the forms
(Sign up, Passenger details forms)
Design is not intuitive enough for
easy navigation
Can't find my favourite and popular
bus operators on the Intercity platform
NEW DESIGN
NEW DESIGN
Takeaways
So this project was actually stressful,
there was alot of back and forth with
the stakeholders, then the project happened
when there was a cash scarcity in the country,
pressures left and right, I almost lost my cool,
but then I knew its important to dish out
something really functional, so i didnt let
my emotions get the most part of me.
Did the redesign lead to conversion?
If you have been following up, i know
the question in your mind is, did this
eventually work out? yeah it did ! It
increased conversion but it was just a
5% increase, The issue of users not seeing
their favourite bus operators and preferred route
are yet to be solved, This happens to be the
real deal breakers. The operations have been
tasked with the responsibility of devising
means of partnering with bus operators that ply
the routes users are requesting for.
Visit intercity.ng
Did the redesign lead to conversion?
If you have been following up, i know the question in your mind is, did this eventually work out? y
eah it did ! It increased conversion but it was just a 5% increase,
The issue of users not seeing their favourite bus operators and preferred route
are yet to be solved, This happens to be the real deal breakers.
The operations have been tasked with the responsibility of devising
means of partnering with bus operators that ply the routes users are requesting for.
Takeaways
So this project was actually stressful, there was alot of back and forth with the stakeholders,
then the project happened when there was a cash crunch in the country,
pressures left and right, I almost lost my cool, but then I knew its important to dish out
something really functional, so i didnt let my emotions get the most part of me.